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The Secret Ingredients for Marijuana Legalization: Moms and Hispanics

Casey Michelbyline‚ Nov. 20‚ 2012

A few days before last Tuesday's election, New Approach Washington, the group pushing a ballot issue to legalize marijuana in the state, posted its final ad of the campaign. The spot featured a "Washington mom" -- a woman in her mid-40s, sitting on her porch, flanked by pumpkins -- who took the viewer through the assorted restrictions and benefits both minors and businesses would see once the measure, Initiative 502, was implemented: ID checks.Fewer profits for the cartels. Increased funds for schools. More time for police to "focus on violent crime instead." In short, all of the top concerns that an average mom in the Evergreen State would seem to have about making pot legal.