BuzzFeed, Andrew Sullivan, and the Future of Making Money in Journalism

Derek Thompsonbyline‚ Jan. 07‚ 2013

At first blush, they would seem to have nothing to do with one another. BuzzFeed -- the Internet's finest crackerjack box of sticky, clicky listicles sprinkled with original reporting -- announced that it raised $19 million in venture funding. In a far-away corner of the Web, Andrew Sullivan, the pioneering blogger who has expanded into a mini-magazine within the Daily Beast, announced he was taking his team private, forgoing advertising and venture money, and relying instead on all-you-can-eat subscriptions for $19.99 (or more, if readers felt generous).