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“No on 8” – When Reactive Politics Become Losing Politics

Paul Hogarthbyline‚ Nov. 05‚ 2008

It pains me to describe it this way, but “No on 8” – like Michael Dukakis – blew a seventeen-point lead. Progressives were lulled into complacency by early poll numbers, and distracted by the Barack Obama campaign – even after it became apparent he would win.

But “No on 8” was also a reactive campaign that did not anticipate the opposition’s arguments to sway swing voters. Bloggers were effective at pushing memes to define the opposition, but it failed to define much of the race. And “No on 8” did not push a simple and compelling message – “Obama Opposes Prop 8” – to the African-American community until the other side beat them to it, forcing them to play catch-up. This is no time for making excuses, or inspiring words that we’re part of a greater struggle. Our right to marry just got taken away from us, and we’ve got to be smart if we’re going to get it back.